PREORDER – “Selling Sustainably – The 12 Keys to Ethical and Effective Sales”

In “Selling Sustainably – The 12 Keys to Ethical and Effective Sales”, Ken Ward takes lessons learned from a sales career spanning multiple decades, and shows how they can apply to any situation where business must be earned. Explore the Four Rules, learn the Four Patterns, and follow the Four Steps – improve your results while you lower your stress! Ideal for those who have transitioned from the technical side to a customer-facing role. Ships Q2 2023.