January 26, 2013

Course Syllabus

OE Interface

Non-Sales Training

OE Interface

Basics of Audio

Basics of Sound Reproduction

Some Myths about Good Sound

The Three Questions

– Signal Type

– Signal Response

– Signal Range

How to Test

Test Equipment

– The $100 setup

– The $600 handheld setup

– Examples

Hands-On Session

Non-Sales Training

The Purpose of Salespeople

Being Right Doesn’t Get The Cows Milked

The Four Rules (ground rules to keep us ethical and effective)

The Four Modes (that everyone uses)

The Four Steps (of the purchase process)

Verbal Do’s and Don’ts

Non-Verbal Do’s and Don’ts

Useful Tips and Handouts

Q & A